PUT YOUR MONEY WHERE

YOUR MOUTH IS

Help us raise the next half-billion dollars for charity with the

Lipstick that gives back 100% to support gender, sexual, racial

and environmental equality.

$520+ MILLION

RAISED GLOBALLY

19+ MILLION

LIVES CHANGED

92+ COUNTRIES

IMPACTED

MORE COLOURS.
MORE CAUSES.

M·A·C VIVA GLAM has expanded its mission to

support healthy futures and equal rights for all –

now in FOUR impactful shades of M·A·Cximal Silky Matte Lipstick.

MEET THE NEW VIVA GLAM GIRLS

 

THIS LIPSTICK FUNDS.
KIM PETRAS SERVES.

Pop sensation Kim Petras regularly uses her global platform to advocate for the LGBTQIA+ community and M·A·C VIVA GLAM partners like the Trevor Project.

THIS LIPSTICK SAVES.
DANNA SLAYS.

Singer, actress, songwriter and producer Danna is passionate about women’s equality and uses her voice to support underserved communities around the globe.

MAC'S NORDIC VIVA GLAM CHARITY PARTNERS
Swipe to discover more
Micro Rainbow logo
Posithiva Gruppen is a national organization for people living with HIV in Sweden, founded in 1985. We offer peer support and & social meeting places, as well as education, counseling and assistance.

LEARN MORE






Mermaids logo
AIDS-Fondet was founded in 1985 to tackle AIDS in Denmark at a time when it was a global pandemic.
At a time when there was no effective medication, there was uncertainty about how HIV was transmitted, there were misunderstandings, misinformation, discrimination, and stigmatization of people living with HIV. Since the early 2000s AIDS-Fondet has also worked internationally primarily in Uganda and Malawi.

LEARN MORE




YOU HAVE THE POWER TO SUPPORT OUR CHARITABLE PARTNERS

1 VIVA GLAM LIPSTICK AT A TIME

HETRICK-MARTIN INSTITUTE
(NYC)

GRASSROOT SOCCER
(SOUTH AMERICA)

PLASTICS FOR CHANGE
(INDIA)

M·A·C CARES

Our purpose goes beyond the products we develop to the communities we serve and the planet we live in.
Join us in our ambition to drive impact, promote acceptance and inspire change toward a better future.

FREE SHIPPING WITH $25+! PLUS, FREE RETURNS

CONSCIOUS
BEAUTY

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DIVERSITY &
INCLUSION